ECS Website & Brand Revitalization

A full-scale redesign for a bespoke engineering firm in the energy sector—built to communicate enterprise-level scale, credibility, and clarity.

Brand Guide

13-Page Website

Interactive Menus

Custom Icons

Tooltips & Hovers

Mobile Responsive

CLIENT

Engineered Custom Solutions (ECS)

A bespoke engineering firm serving America’s energy industry.

CHALLENGE

Website & branding needed to communicate the true scale and capability of ECS.

  • Improve credibility

  • Clarify service offerings

  • B2B brochure site to support sales

OBJECTIVES

We benchmarked hundred million‑dollar+ engineering and energy brands, moved through a copy‑first process, then designed an interface that exudes scale, stability, and precision.

STRATEGY & APPROACH

Industry Benchmarking

Studied enterprise industrial/engineering sites to model credibility and IA.

Copy-First Architecture

Clarified messaging before visuals to translate capability into confidence.

Designing For Scale

Minimal, industrial UI with interactive menus, tooltips, and clear hierarchy.

Visit the build

scope & key deliverables

Branding & Identity

  • Logo refinement

  • Typography & Colors

  • Brand Guide PDF

Website Design & Build

  • 13 custom pages

  • Mobile responsive

  • Structured Messaging

Custom UI / UX

  • Interactive service menus

  • Custom iconography

  • Tooltips & hover interactions

  • Improved credibility & brand perception

  • Positive feedback from clients & customers

  • Longer time-on-site across key pages

  • Clearer service explanations for sales conversations

  • Internal consistency via brand guide

  • Leadership is proud to share the site

Results & Impact

CLIENT FEEDBACK

“The new website just looks sexy.”

Numerous scope additions emerged mid‑project. We pivoted quickly and integrated new requests without compromising schedule or quality-putting the client’s needs first.

Challenges & Problem-solving

STATUS

  • Ongoing maintenance

  • Case study development

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