ECS Website & Brand Revitalization
A full-scale redesign for a bespoke engineering firm in the energy sector—built to communicate enterprise-level scale, credibility, and clarity.
Brand Guide
13-Page Website
Interactive Menus
Custom Icons
Tooltips & Hovers
Mobile Responsive
CLIENT
Engineered Custom Solutions (ECS)
A bespoke engineering firm serving America’s energy industry.
CHALLENGE
Website & branding needed to communicate the true scale and capability of ECS.
Improve credibility
Clarify service offerings
B2B brochure site to support sales
OBJECTIVES
We benchmarked hundred million‑dollar+ engineering and energy brands, moved through a copy‑first process, then designed an interface that exudes scale, stability, and precision.
STRATEGY & APPROACH
Industry Benchmarking
Studied enterprise industrial/engineering sites to model credibility and IA.
Copy-First Architecture
Clarified messaging before visuals to translate capability into confidence.
Designing For Scale
Minimal, industrial UI with interactive menus, tooltips, and clear hierarchy.
scope & key deliverables
Branding & Identity
Logo refinement
Typography & Colors
Brand Guide PDF
Website Design & Build
13 custom pages
Mobile responsive
Structured Messaging
Custom UI / UX
Interactive service menus
Custom iconography
Tooltips & hover interactions
Improved credibility & brand perception
Positive feedback from clients & customers
Longer time-on-site across key pages
Clearer service explanations for sales conversations
Internal consistency via brand guide
Leadership is proud to share the site
Results & Impact
CLIENT FEEDBACK
“The new website just looks sexy.”
Numerous scope additions emerged mid‑project. We pivoted quickly and integrated new requests without compromising schedule or quality-putting the client’s needs first.
Challenges & Problem-solving
STATUS
Ongoing maintenance
Case study development
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